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National Institute of
Agricultural Marketing is playing the active role in
orienting agricultural extension personnel towards
agricultural marketing. The institute is engaged in
imparting training to the senior and middle level officers
from various line departments of State Governments,
Co-operatives, Boards, and Entrepreneurs etc. The training
programmes are organized to facilitate acquisition of
knowledge, development of skills and competencies in the
field of agricultural marketing. The training programmes are
delivered as Core Programmes, Awareness Programmes,
Workshops, and Exhibition for different stakeholders.
During
2009-10, the institute has conducted 31 core training
programmes of 3 to 7 days and 21 Farmers Awareness
Programmes on Agricultural Marketing. Of the total core
training programmes, 5 programmes were conducted in
North-Eastern states. Core training programmes have been
conducted in different streams of agricultural marketing
like, project management and marketing of horticultural
produce, Agricultural marketing management, agricultural
marketing reforms, Post harvest management and marketing of
horticultural produce, Food safety and quality management
during post harvest operations, Geo spatial technology for
agribusiness management, New dimensions of agricultural
marketing, Quality management in agri food sector, training
of trainers on commodity futures, Marketing of medicinal and
aromatic plants, Risk management in agricultural sector,
Agricultural marketing extension, Risk management and modern
marketing practices, Post harvest and cool chain management,
Role of IT in agricultural marketing, Contract farming, etc.
The participants in these programmes
were officers of different line departments like
Agriculture, Horticulture, Agricultural Marketing/ State
Agricultural Marketing Boards, voluntary organizations, etc.
The participants fro different states such as Assam,
Jharkhand, Uttar Pradesh Chhattisgarh, Rajasthan Maharashtra,
Karnataka, Himachal Pradesh, Tamil Nadu, Andhra Pradesh,
Orissa, Uttarakhand, Manipur and Tripura have participated I
the training programmes conducted by NIAM.
To impart awareness on agricultural
marketing among farmers, 21 Farmers Awareness Programmes
have been conducted in different states. The subjects like,
reforms in agricultural marketing, post-harvest management
of agricultural/ horticultural produce, different schemes in
agricultural marketing, accessing and using market
information, improved marketing practices of agricultural
produce, etc. were covered in FAPs to make farmers aware of
modern agricultural marketing practices and take informed
decision. The FAPs were conducted in Imphal, Assam,
Rajasthan, Orissa, Haryana, Maharashtra, Uttar Pradesh,
Karnataka, Nagaland, Jharkhand, Madhya Pradesh and Gujarat.
Farmers Awareness Programmes on
Commodity futures were conducted during 2009-10. The primary
rle of commodity futures trading is price discovery, price
risk management and spot price stabilization. Price
discovery and dissemination process strengthened in the
country after wide start of futures in agricultural
commodities. Futures price in an indicator of likely spot
price on particular future point of time and this indicator
can be used effectively by farmers in production and market
planning for their commodities produced . It is useful to
producer because he can get an idea of the price likely to
prevail at a future point of time and therefore can decide
between various competing commodities, the best that suits
him. Farmers, for instance, can get assured prices, thereby
enabling them to decide on the crop that they want to grow.
Since there is transparency in prices, the framer can decide
when and were to sell, so as to maximize his earnings.
Farmers of the country hardly know
about the role, benefits and use of commodity futures/
futures price in their farming business. Thus creating
awareness among farmers of the country regarding this useful
market instrument was a challenging task. National Institute
of Agricultural Marketing, Jaipur took the challenge with
support and guidance from Forward Markets Commission,
Mumbai, NIAM conducted 100 Farmers Awareness Programmes in
different districts of 20 states with the help of
networking institutes, Before conducting farmer awareness
programmes, the faculty of networking institutes was trained
as master trainers at NIAM. The FAPs were organized in
Rajasthan, Jharkhand, Chhattisgarh, Uttar Pradesh, Bihar,
Gujarat, Maharashtra, Haryana, Uttarkahand, Himachal
Pradesh, Punjab, Orissa, Karnanataka, Weat Bengal, Mizoram,
Tripura, Sikkima, Nagaland, Assam, and Manipur.
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