| RURAL
GODOWN SCHEME (GRAMEEN BHANDARAN YOJANA) |
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Background:
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Government of India
launched the Grameen Bhandaran Yojana for creation of
scientific storage capacity with allied facilities in
rural areas to meet the requirements of farmers for storing
farm produce, processed farm produce, consumer articles
and agricultural inputs; promotion of grading, standardization
and quality control of agricultural produce to improve
their marketability; prevention of distress sale immediately
after harvest, promotion of pledge financing and marketing
credit and to strengthen the agricultural marketing infrastructure
in the country for the introduction of national system
of warehouse receipts. To make this scheme a success extensive
publicity, Awareness creation skill improvement &
sensitization of all stakeholders were felt necessary.
Keeping this in mind, Ministry of Agriculture, Govt. of
India assigned the task of creating awareness, publicity
and training to the National Institute of Agricultural
Marketing, Jaipur. |
Awareness
Creation: |
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To create awareness
among various stakeholders about Grameen Bhandaran Yojana
the scheme has been widely publicized by giving advertisements,
distributing handouts, and through broadcasts TV both
at national and regional programmes of Krishi Darshan.
Reading material i.e. Guidelines, Pamphlets, Manuals for
Training of Farmers, Entrepreneurs, Trainers, Technical
Specification & Economics of Rural Godown, Scientific
Storage Practices in Rural Godown etc. have also been
distributed. With a view to further spread message of
the scheme at grassroots level, NIAM has developed a collaboration
network of agricultural institutions such as SAMETI, ATMA,
ICMs, SAUs GVKs and KVKs. To sensitize various stakeholders
of banks and cooperatives, Training of Trainers Programmes
has also been organized in collaboration with BIRD, NCDC
– TOPIC, SAMETI, KVKs etc. |
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