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Substantial
structure and policy changes have swept the Agricultural marketing
System in the context of economic reforms since 1991 and more
so after the establishment of WTO. Therefore, many committees
reviewed the system thoroughly and put forth various recommendations
to make it more conducive to the change environment. The common
thrust of the working groups is on developing infrastructure
facilities, identification of new markets, and modernization
of existing markets, assessing movement of marketable surplus,
developing sub markets, matching the infrastructure with the
availability of output etc.
For this an integrated marketing system has
been visualizes that can encompass all sort of information
at one particular point. This can be very well dovetailed
with the planning document of the planners who has, in their
fold systematic infrastructure planning to be used by the
marketing system. Synchronization of both the plans can be
extremely useful for translating the avowed objectives in
a desirable manner. Keeping in view this objective, the proposed
market atlas.
Using the postmortem data is no longer a
dynamic device to get desirable results. Now the time is ripe
enough to predict with the help of satellite images, the output
that will arrive in the market. It goes without saying that
this will be a realistic base to access the total quantum
of the marketed surplus of the area, the market attracts from
within its service area. There is positive correlation between
level of infrastructure and development of the market. Higher
level of infrastructure is followed by higher scale market
development. In this context the infrastructure and logistic
support should be given considerate thinking because rural
markets represent a concentrate individually operating farmers
and traders. Their structure and facilities, therefore, have
to correspond to the requirement of the users. The users requirements
vary specially according to the income of population/ degree
of development, the product traded and training practices.
Thus in low income market, there is narrow choice of product
sold, the sales volume per user is smaller and users can not
afford for so of National Market Atlas will mitigate over
much of the problems indicated above and will help in prioritizing
the category of markets to be developed first whether it is
primary market, secondary marketer rural market.
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