The Government of India, Ministry of Agriculture launched a scheme to develop Agricultural Marketing Infrastructure by inducement of private and cooperative sector investments; strengthen existing agricultural marketing infrastructure; promote direct marketing; provide and promote infrastructure facilities for grading, standardization; promotion of pledge financing and marketing credit; introduction of negotiable warehousing receipt system; and promotion of forward and future markets so as to stabilize market system and increase farmers' income. To make this scheme a success, the National Institute of Agricultural Marketing, Jaipur, has been assigned the task of publicity, awareness and training of the Scheme.

In the Capital Investment Subsidy for Development/ Strengthening of Agricultural Marketing Infrastructure, Grading & Standardization scheme, stakeholders were identified and work for publicity, awareness and training initiated.